Glossary

Quick reference for the terms you'll encounter in WhatSnap and this Help Center. Click any linked term to learn more.

WhatSnap Concepts

• Bridge — The bidirectional connection between your messaging devices and GoHighLevel. Messages flow both ways in real-time.

• Line — A connected messaging device that can send and receive messages. Each line has its own identity and phone number.

• Channel — A messaging protocol with distinct behavior. WhatSnap supports iMessage, SMS, WhatsApp, and Twilio.

• Line Selection — Choosing which line sends a message. Can be automatic (tag-based) or manual (switch commands).

• Tag-Based Routing — Using GHL contact tags to route messages to specific lines. Add p2p-account-sales1 to a contact, and messages route through that line.

• Switch Commands — Inline commands like #switch|tagname that override automatic routing.

• Multi-Line — Multiple lines connected to a single subaccount. Useful for teams or campaigns.

Messaging Types

• P2P (Peer-to-Peer) — Messages from real personal devices—your own phones and computers. Higher trust, better reply rates. This is what WhatSnap enables.

• A2P (Application-to-Person) — Messages via APIs and providers like Twilio or LeadConnector. Shared infrastructure, often requires registration.

• 10DLC — 10-Digit Long Code. US carrier program requiring A2P SMS registration. P2P lines from your own number do not require this registration.

• Deliverability — Long-term ability to successfully deliver messages. Affected by sender reputation and pacing.

GHL Terms

• Subaccount — A GHL location where WhatSnap is enabled. Can have one or more lines. See allocating lines and subaccounts.

• Agency — A GHL agency managing multiple subaccounts from a single dashboard.

• Agency View — The WhatSnap dashboard for managing all subaccounts and lines.

• LeadConnector — GHL's default telephony provider. WhatSnap replaces it when installed.

• Workflow — GHL automation that can trigger messages through WhatSnap.

• Custom Field — A data attribute on a contact record (name, email, lead source, etc.).

• Custom Value — Placeholder syntax like {{contact.first_name}} that inserts dynamic data into messages.

Channel Terms

• iMessage Line — A Mac running Messages.app, paired with an iPhone on the same iCloud account.

• SMS Line — An Android phone with SIM card connected for SMS messaging.

• WhatsApp Line — A WhatsApp account connected via QR code scan.

• Twilio Line — An existing Twilio account connected via API key. Allows multiple numbers and custom routing.

• Blue Bubble — Visual indicator of iMessage (vs green SMS). Signals trust to Apple users.

• Pacing — Controlled sending speed to maintain deliverability. Essential for campaigns.